LINGS204-23G (NET)

Language of Social Media

15 Points

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The University of Waikato
Academic Divisions
Division of Arts Law Psychology & Social Sciences
School of Arts Office
General and Applied Linguistics

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

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: em.pooley@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
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    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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The paper provides students with a technical understanding of how language is crafted in social media contexts, ranging from how individuals choose words to represent their identities online and express their affiliation with certain online groups, to how social media is shaping and reshaping the nature of language itself. During the course, students have the opportunity to use real data which they are exposed to in their own lives, from social media platforms of their choice, including Facebook, Twitter, Instagram, TikTok and Wikipedia and they are guided in how to interrogate this data using linguistic concepts and theory. They will be encouraged to explore various questions: How is social media affecting and driving language change? How are communities formed online through the use of blogs and tweets? What can social media tell us about language? How do we use social media to talk to our 'tribe'? How do we use social media to amuse and entertain?

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How this paper will be taught

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The course is taught fully online. The material is provided on Moodle on a week-by-week basis and students work though at at their own (weekly) pace. This makes it a very flexible option for those who are based off-campus. Students have the opportunity to engage with other fellow classmates through the online forum and to contact the course convener or one of the tutors by email at any time. They can also arrange to make an in person or zoom appointment also.
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Required Readings

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Currently, this course does not have a required text-book. However, various additional articles will be placed on the Reading List and the course convener has just finished a new book under contract with Routledge Publishing, "The Linguistics of Social Media: An Introduction" which is due to appear in December 2023 (during this course), which will eventually serve as a textbook.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Technical linguistic analysis: be able to engage with technical, linguistically informed analyses of language at some basic level (for example, discussions of lexical innovation in Twitter)
    Linked to the following assessments:
  • Social media platforms knowledge: acquire practical experience in digital communication and a good grasp of the linguistic differences which underpin different types of social media platforms
    Linked to the following assessments:
  • Practice academic writing: have the opportunity to write an academic style report containing a short reflective linguistic analysis
    Linked to the following assessments:
  • Create own social media posts: be able to formulate own social media posts and reflect on their creation using concepts and theory relating to language use
    Linked to the following assessments:
  • Language data: acquire practical, hands-on exposure to methods for language data analysis and key concepts pertaining to this (including morphological notions, e.g. prefixes, suffixes and sociolinguistics notions, e.g. gender, communities of practice).
    Linked to the following assessments:
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Assessments

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How you will be assessed

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The course assessment involves a weekly lesson which requires students to read through various materials and complete 5 intermingled quiz questions, and a weekly Moodle quiz. In addition, there is a written short answer assignment due in week 2 of the course and a longer essay due in week 5.
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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Lesson 1
17 Nov 2023
5:00 AM
5
  • Online: Submit through Moodle
2. Quiz 1
17 Nov 2023
5:00 PM
5
  • Online: Submit through Moodle
3. Lesson 2
24 Nov 2023
5:00 PM
5
  • Online: Submit through Moodle
4. Quiz 2
24 Nov 2023
5:00 PM
5
  • Online: Submit through Moodle
5. Assignment 1
29 Nov 2023
5:00 PM
20
  • Online: Submit through Moodle
6. Lesson 3
1 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
7. Quiz 3
1 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
8. Lesson 4
8 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
9. Quiz 4
8 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
10. Essay
13 Dec 2023
5:00 PM
30
  • Online: Submit through Moodle
11. Lesson 5/Lesson 6
15 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
12. Quiz 5/Quiz 6
15 Dec 2023
5:00 PM
5
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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